Top 12 Digital Marketing Interview Questions & Answers

So you’ve finally landed your dream job interview for a profile in Digital Marketing. Aside from being excited, you want to even be curious what may well be the possible Digital marketing interview questions that you simply may be prepared for, to go away that lasting impression on the interview panel and who is aware of, perhaps to bag that desirable job

Wonder no more! we've got compiled an inventory of the must-read interview questions on Digital marketing, for each fresher also as experienced candidates. After all, there's no bigger confidence booster to ace an interview, than coming back well-prepared for it.

Why should you read this article?

We’d recommend you read this text as a result of it provides smart insights on the following topics:

A. Knowledge-based Digital marketing Interview Questions and Answers that may prove to be very useful throughout and even when your interview.

B. Normally asked Digital marketing questions in an Interview.

C. Personalized Interview questions for Digital marketing Freshers, Digital Marketing Executives, as well as experienced  Digital Marketing Managers

1) What is digital marketing?

Ans: Digital marketing stands for any marketing activity done on the internet. It includes many various techniques, like SEO, SMO, PPC, Email Marketing & Branding and many more.

2) Explain, What is SEO?

Ans: SEO stands for Search Engine Optimization, SEO is a technique to drive the quality of traffic your website. Which is the increased quality of traffic to your website?

3) What are the important factors in On-Page SEO?

Ans: On-page activities are as follows:

• Keywords in Title Tag
• A unique title for every page
• Title length should be between 55 to 65 characters
• Brand Name in Title
• Page size
• Page loading time
• Keywords in Meta Description
• Unique Meta description for every page
• Title length should be between 150 to 160 characters
• Keywords in H1 and H2 (Heading tags)
• Keyword density within content
• Unique content on a page basis
• Quality content with good length
• Images with Alt attribute
• URL Structure as per the hierarchy
• Using of Keywords in URL
• Use of dash operator in URL
• Avoid using session ID, parameters and any special character apart of the dash
• Interlinking among pages with proper anchor text
• Canonical tag integration for redirection and non-indexing
• Meta viewport for mobile SEO
• Broken Links redirected with appropriate link
• If Broken links not redirected remove it
• custom 404 pages for all non-available page
• Favicon
• Blog
• Sitemap.xml
• SSL Certificate
• Robots.txt
• Mobile compatible.

 4) What are the important factors in Off-Page SEO?

Ans: Most important factors in Off-Page SEO are

• Blog Commenting
• Forum Commenting
• Blog Post (Blogger & Wordpress)
• Web 2.0 Submission
• Article Submission
• Press Release Submissions
• RSS feed generation and submissions
• Review Submissions
• Business Profile Creation
• Q & A Submissions
• Document Sharing
• Classified Ads Submission
• Video Submission & Promotion
• Photo Submission & Promotion
• Local Business Listing (Google, Bing @ Local Listing Sites)
• Social Networking
• Social Bookmarking

 5) What is Google Adwords?

Ans: Google AdWords is an advertising platform built by Google. It allows a business to set a budget for online advertisement. Payment upon only happens someone clicking on ads. Google AdWords also is known as PPC (Pay Per Click)

6) What is Keyword?

Ans: Keyword is that word is any user or any person can search specific information on a search engine.

7) What is Google Analytics?

Ans: Google Analytics provides two types of services one is a free service provider and the other is paid tool, as all of us knows paid tool is very costly. So maximum use free service it is very useful for search engine optimization (SEO) that is used for marketing purposes and helps you to track the all essential records for your website.

8) What are the types of Digital Marketing?

Ans: Digital Marketing can be classified In Two Types.

1. Inbound Marketing: Inbound marketing sells services and products through practices such as.

• SEO (Search Engine Optimization)
• SEM (Search Engine Marketing)
• SMM (Social Media Marketing)
• Email Marketing
• Branding.

It creates brand awareness to the company and services to the customer

2. Outbound Marketing: It’s a traditional marketing method. It’s a target potential customer.

• Ads in newspaper
• Trade Shows
• Conducted Seminar
• Cold Calling

 9) what are the key areas where you can use keywords to optimize the site ranking?

Ans: For better page ranking, You must include keywords in the following areas.

• Website URL (Ex. www.yourwebsite.com/your-keyword)
• Website Title (Ex. Your Website Title & Add Your Keyword)
• Keyword In Meta Tag (Ex. Add Your Keyword In Meta Title & Meta Description)
• Website Page Content
• Keyword In Headlines

10) Mention some of the useful Digital Marketing Tools?

Ans: Some of the useful Digital Marketing Tool

• Semrush
• Google Analytics
• Google Keyword Planner Tool
• Open Site Explorer
• XML Sitemap Generator
• Alexa Ranking
• Favicon Generator
• Digital Keyword Point Tracker
• Canva
• Buzzsumo
• Ahrefs
• Kissmetrics
• Mail Chimp

11) Explain what is on-page & off-page optimization

Ans: On-Page: On-page optimization is part of SEO, On-page optimization makes the website stand out to search engine ranking. 

Off-Page: Off-page optimization is changes done to a website offline. It is the process of boosting your search engine ranking by getting external links pointing back to our website.

12) What is social media marketing?

Ans: Social media marketing is a practice that consists of using social media platforms like Facebook, Twitter, Linkedin, Instagram, and other platforms in order to promote products or services to gain quality of traffic and customers to your website.